Endorsements

“At last―a comprehensive guide that spans the fundamentals through advanced practice, grounded in behavioral insight and the design process. Mugmon has created a rigorous and much-needed resource that will serve designers and clients for generations to come.”

“An essential resource for designers and planners taking the serious leap into wayfinding, and for architects, venue operators, and end users striving to deliver intuitive, seamless navigation in their projects.”

“Jonathan Mugmon brings a level of insight into stadium navigation that is unmatched in our industry. His wayfinding strategies have transformed how our fans experience SoFi Stadium, from parking lots to premium areas, by creating clarity and confidence. The Science of Wayfinding captures that same thoughtful, strategic approach, showing how design and behavior come together to create seamless experiences in complex environments.”

“A superb, much-needed guide on how to leverage our intuitive navigation to design holistic wayfinding in vast spaces. Referencing architecture, interior design, psychology, and culture, grounded in practiced experience within real-world haptic environments, Mugmon offers a coherent, clear-eyed treasure trove of insight and knowledge worthy of a graduate-level curriculum and a professional manual.”